The National Scleroderma Foundation Brand Re-design After three designers tried and failed, The National Scleroderma Foundation turned to Todd Machen Design to refresh their brand image for a 2022 re-launch. A little time crunch was in play, but we were able to... well, let's let Mary tell it..."

"I knew you’d be able to get us there, and I’m so grateful you did! While I never could have guessed a refresh would be the way to go, I am all for it. It is soooo much better and I can’t tell you what a weight it took off all our shoulders to see our new look integrated at the start of the new year. It makes such a difference." – Mary Wheatley, IOM, CAE, Chief Executive Officer at National Scleroderma Foundation

Brand Style Guide

Teaser Animation

Old

New

Vertical Orientation
Horizontal Orientation

The way in which your company presents itself creates an image in a person’s mind, just as your own appearance and personality affects impressions. But how does a company (a thing not a person) create an appearance and personality? At TMD, we take corporate branding and re-branding very seriously. After all, your logo should make an instant impact on your customers. It should artistically reflect your company's 'personality' and 'image'.

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